Lead Math Worksheet
The lead math most firms never run.
Pick your state and practice area. We pull the real annual demand from federal agencies — NHTSA, CDC, US Courts, FBI, DOJ EOIR, SSA, EEOC. You provide three numbers about your firm. The worksheet tells you what unfunded lead flow is costing you per year.
What's coming in today?
Last month's totals. Count every qualified lead from every source — organic, referrals, paid, walk-ins, repeats.
What's a case worth?
Use your real average — not your best case ever. Contingency = settled fee. Hourly = total billing. Flat-fee = package fee.
How much demand exists around you?
Choose state and practice area. The federal figure populates automatically below.
Federal Data · Your State
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What % could you realistically capture?
Not every uncaptured lead is winnable for you — there are competing firms in your market too. Pick a realistic percentage of the leads going to others that your firm could actually pick up if it grew its intake. Smaller, less-saturated markets = higher %.
The calculation.
Reads left to right. Updates as you fill in the inputs above.
The realistic capture rate keeps the math honest — only a slice of the residual market is actually winnable for any one firm, because competitors are chasing those same leads. The annual gap below is what your firm could realistically add per year, not the total uncaptured market.
Your Annual Gap
Fill in the numbers above
Revenue flowing to other firms in your market — annualized.
Your numbers are ready
Your gap is —. Here's exactly how to close it.
You've seen your gap. Now unlock the full picture — the referral compound stacked on top of it, plus your custom 90-day plan to capture it all: the actual steps, sequenced and built from your numbers, not generic advice. Tell us where to send it.
Name, phone, and email — all required to unlock your results.
Please enter your name, a valid phone number, and a valid email.
No spam. We'll send your breakdown and may reach out about closing the gap.
Your 90-day plan to close this gap.
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Your first milestone
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Phase 1 · Days 1–30 — Stop the leak
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Phase 2 · Days 31–60 — Add qualified volume
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Phase 3 · Days 61–90 — Protect & compound
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The Shortcut
Close the gap in weeks, not quarters.
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Every new client closed becomes a free lead source.
The gap above shows what you're missing. This shows what those new clients pay you back — at $0 cost of acquisition — once you start closing them. Every new case you sign refers more cases. Their referrals refer more. That's the drip — compounding on top of the gap you just closed.
These are the cases you'd be signing once you close the gap above — the referral compound builds on top of these new clients, not your existing book.
Why this matters: Even if you never add a single paid lead, every case you sign should be multiplying itself. If your drip number looks small, the bottleneck is almost never your case quality — it's a missing post-close referral ask. The fix is a one-line text or email after every successful case: "If you know anyone else dealing with something similar, send them my way."
Good news — you're doing really well for your area. You're already capturing most of the addressable demand in your state and practice area, and your referrals, reputation, and intake are clearly dialed in. Keep it up. Buying leads will never hurt your business — it just gives you more chances at the plate, and at your scale that's pure upside. Whenever you're ready to add a few more swings, the door's open.
Book a 30-minute call →You're leaving real revenue on the table. Other firms in your state are signing cases you could be signing. The fix usually comes down to one of four things: intake response speed, marketing reach, geographic coverage, or capacity. A targeted lead source can close the gap fast — but only if your intake can absorb the volume. Worth a 30-minute call to figure out which lever moves the needle for you.
Book a 30-minute call →at this gap, the math is loud: you're leaving money on the table every month this stays unaddressed. it's a real, fixable problem — the only question is sequence. paid leads to close the gap now, more marketing spend, or building intake capacity first. let's get on a call and figure out what to fix first.
Book a 30-minute call →